Every new day brings new marketing ‘specialists’ claiming to have enough knowledge to craft ground-breaking digital marketing campaigns. They say they can return every dollar invested and make even more profit for a given company.
Just take a look at LinkedIn and you will easily spot at least two or three self-proclaimed marketers sharing cliche tips and quotes on the network every day. Unfortunately for many, these specialists can’t really deliver.
But, since more and more companies are looking to find an expert who can craft a digital marketing strategy (since almost half don’t have one) for them to reap maximum rewards, it is easy to give in and place bad investments.
If you are a marketer or an entrepreneur looking to come up with an iconic digital marketing campaign, take a look below. In this article, you will find some tips that will help your campaign stand out from the rest.
What is a digital marketing campaign exactly?
A digital marketing campaign is a marketing plan where the main tackling field is the internet. In other words, a comprehensive digital marketing strategy takes advantage of online mediums such as social media, ads, video platforms, and so on.
This plan should consider your target audience and include your approach, the actions you will take to reach the campaign goals.
The expectations need to be realistic and thus achievable. But you also have to be careful with the campaign budget and available resources to reach your business objective through this kind of strategy.
A good campaign should make your brand memorable among the target audience members. It is vital to reflect on your goals and company missions. These will be the cornerstones of the entire strategy and they will be the key features to make your brand unique.
Tip 1 – A deeper connection
Memorable campaigns tap into a wide array of human emotions. These range from humor to inspiration to a sense of belonging.
Humor evokes positive associations, draws attention, and makes brands feel more human in ways that conventional messages can’t. This kind of emotion can be really effective in industries such as insurance since they are deemed a bit boring by the general public.
Hence, a humorous character can be the bond that builds a deeper connection and makes a customer interested in what you have to offer.
But remember that as much as consumers want to be entertained, they would also like to be inspired. Just remember the successful effort Nike made when they launched the Just Do It campaign.
It was then that they encouraged all athletes (not just the professionals) to fight and shoot their shot. And this did not only apply to sportspeople on basketball courts or football fields but to everyone else, people working in offices and other workplaces.
Tip 2 – Content as a revenue booster
A digital marketing strategy that is supposed to bring success cannot go without high-quality content.
A good idea would be to use your company blog. You could start writing articles that are useful and fun to read for your audience.
Do not hesitate to hire a professional writer or reach out to other industry figures. The goal, in this case, is to present your brand as an industry authority. And that can only be done if you manage to provide valuable content.
For instance, if you own tech business, it might be wise to have someone write detailed reviews and how-to guides for you.
You could then promote those posts and place them in front of the right eyes. This can be done organically, but you can also invest in paid ads.
Just make this a long-term thing. For instance, some companies plan a year-long content marketing strategy that encompasses blog articles, guest posts, sponsored content, vlogs, and social media giveaways.
Tip 3 – Social media and user-generated content
It goes without saying that social media platforms can serve as powerful marketing weapons nowadays. After all, billions of people use these platforms and that just goes to show how popular they are.
Now, the trick is to merge social media exposure and user-generated content. For instance, you could ask people to write reviews and then promote them on your social media pages.
This is what people call social proof and it works like a charm. After all, it is easy to understand why – people trust other people more than they trust brands.
For example, if you own a restaurant and you want to convince people how delicious your food is, you could ask your current customers to write a comment or two.
Invite people to leave a comment and post it or send it to you. You should then share those comments through social media platforms such as Instagram, Facebook, or Snapchat.
Of course, do not try to fabricate these comments. Instead of trying to fool your audience, always use genuine reviews.
Tip 4 – Take advantage of ads
If you would like to see some effect quickly, invest in ads. An ad campaign should be a part of your general digital marketing strategy because it can deliver results fast.
When creating this type of campaign, you need to convey how your product (or service) benefits your audience and solve someone’s pain points. Make sure to answer how your product helps someone overcome their issues and deal with their pain points.
Your ads need to be superior in all respects of design so your potential buyer will know they will receive the highest quality to meet their needs. For instance, if you offer copywriting services, ensure that there are no grammatical errors in your ads.
You need to communicate what makes your offer the best option for your ideal audience to spend their time and money on.
Tip 5 – Remain consistent
When developing your own campaign, you need to know before you start that creating consistency is quite important.
Think about it. When you are watching a TV show, it only takes a second to see a smartphone with an apple logo to know who created that device. The chances are that your company is probably not as big as Apple, but that doesn’t mean that you shouldn’t take a lesson from them.
So, stay consistent with your visual design, messaging, and images as you go through with each piece of your campaign.
These pieces of content will then be posted on different channels to reinforce the message you have for your audience. Ultimately, the goal is to have your audience recognize you wherever they come across your brand.
Want to know how digital marketing can help generate more leads or sales for your business effectively? Get in touch with Dignitas Digital, a leading digital marketing agency in Delhi that has helped businesses thrive with the integrated strategies that drive significant results.