Check out the glimpse for AMP (Accelerated Mobile Pages) Framework in Mobile World.
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Contextual Advertising
A method of serving advertisements based on the content (i.e., overall context or theme) of a web page.
AMP Framework In Mobile World
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It was very informative artical and understood the importance of AMP but please can you tell do that. Weather should buy a responsive theme for my website DDMA or should i download any plugin for AMP? Which will be the best option?
Responsive theme and amp is similar to each other. Amp is accelerated mobile pages. If you want responsive website with good loading time and you have to show only the important sections on mobiles you can create amp pages and responsive design is simply get website which can adjust according to the device .
You can use amp plugin https://wordpress.org/plugins/accelerated-mobile-pages/ for wordpress