Do you find it confusing to choose the right platform to advertise a business? Today, the influence of social media can be seen on every individual on this planet. So, it becomes easier to advertise on such platforms where the audience is more likely to convert, isn’t it?
Well, we’ve made it easier for you by listing out five such places that are best for advertising a business online. Let’s go through the list!
Undoubtedly, Facebook is the reigning app among all social media platforms. With more than 1 billion active users every day, it is one of the best options to find a target audience, build an email list and increase the number of potential customers. It is a powerful marketing tool that keeps the customers informed, develops the identity of the brand, and helps to establish itself as a trusted brand.
Businesses should make the most of their Facebook business pages. These pages help businesses to find their identity by listing the products and services they offer and help them share social media images, videos, links that are connected to their businesses. They can use Facebook advertising to build brand awareness and increase the follower base on their business pages.
Businesses can also host Facebook contests which can help them increase their brand awareness and boost their conversion rates. Businesses can also interact with their customers, let the customers give feedback, and share their experiences or queries through Facebook pages to know what the customers expect and prefer.
Ranked as the 5th most popular social media network and with more than 145 million daily active users, Twitter should definitely be one of the prior preferences for advertising your business. Businesses, celebrities, journalists, Ministers, and even the President use Twitter to share their stories, news, articles, products, etc. every day.
To start with, businesses should document all the existing accounts and collect vital information like how frequently those accounts are used, the number of followers, and the engagement rate. Then, they should set clear and measurable goals. After that, they need to check out the competition and figure out their competitors’ weaknesses and find out the ways to distinguish themselves. Then they need to assign the roles and ensure that everyone is clear on their responsibilities. It is more than necessary to create guidelines and make content calendars that would save their time and effort. They need to collect meaningful data which would help them track their results and refine their strategies over time.
Instagram with more than 25 million business accounts and 7 billion dollars of investment in the advertisement, is a great platform that is exponentially growing for potential business marketing apps. It is a great option for marketing and advertising purposes for businesses if their audience is younger and typically shops from mobile.
Recently, it launched several new tools for it to be used as an ad platform. Instagram recognizes business profiles and a variety of ways in which customers can interact with them. Insights on Instagram gives businesses actionable information about who their followers are and the reach and effectiveness with all the demographics of their audience.
Promote instantly turns well-performing posts into ads within the app. Along with these few new additions to it, the app continues to offer the basic features like customers can tag them which increases their reach on some good recommendations. Appealing pics and constant engagement make it easy for the business to reach lots of people with the same intent to buy. Customized ads help to reach the right audience.
With more than 30 million companies and more than 690 million members as business users, LinkedIn is one of the most popular marketing apps used to network, connect and sell. It is a good resource for advertising for career or job opportunities or recruitment and is mainly used by professionals, and also those users who seek job opportunities. Users don’t go to LinkedIn for online shopping or for entertainment, but they use it to learn more about any industry or to search for new career opportunities.
Businesses can share ad posts with photos and videos since they perform better across social media. It is seen these posts with images or videos receive 98% more comments than the posts without any image or video. Businesses can share timely and relevant content, call out key stats, points and quotes, specify the audience they are trying to reach, lead with a question to prompt responses, create LinkedIn polls for feedback and engagement, and so on. One thing is to be noted that businesses should post their ads at the right time. How frequently they post does not matter but what matters is to post the right thing at the right time.
With more than 291 million active users every day, Pinterest is one of the top social media platforms, especially for small businesses. It gives a $4.3 return for every $1 spent on ads which makes it a less expensive and more profitable advertising platform as compared to Facebook and Twitter. It serves as a great traffic driver to one’s site.
Businesses can create Pinterest’s marketing strategy by setting relevant and attainable goals. As it is a visual platform, businesses can use it for producing high-quality, engaging visual content to share. Businesses can try different Pin formats like adding multiple photos to a Pin to create a carousel. They can also optimize their Pins for SEO so that their Pins are easy to find in a search. Pinterest allows the business to target ads around keywords, interests, location, and so on. It also helps the businesses to promote their profile by linking to their Pinterest profile on their company website. They can cross-promote their Pinterest business account on their business’s other social channels.
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