While doing our routine management for our Facebook pages, I noted a new notification on a couple of our pages that prompted me to create a “Call to Action” Button on a Facebook page.
This is a relatively new feature that Facebook announced on December 11, 2014 and is rolling out slowly.
The CTA feature is something that has been available for Facebook Ads for a while and is a neat feature as it tells users what to expect when they click on an Ad. It only made sense to roll it out for the pages and I believe that it adds great value to business pages on Facebook.
At the time of writing this blog, you can use the following CTA’s on FB pages:
- Book Now
- Contact Us
- Use App
- Play Game
- Shop Now
- Sign Up
- Watch Video
Another cool feature/value-add about the CTA button is that you can monitor how many clicks you received on it in the past week.
We manage a lot of Facebook pages for our clients in India, the USA and Canada. As of today, I noted that the CTA for FB pages has rolled out only for two of our pages, which are interestingly based in India – Dignitas Digital and Myish
It will be cool to see how businesses start utilizing this feature.
For now, this seems like another feather in the utility of the Facebook Pages’ hat.
To see Facebook’s announcement of this feature, click here.
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