E-commerce marketing falls under the larger umbrella of digital marketing and thus, uses various digital avenues to facilitate brand promotion. The main aim of this type of marketing is to drive more awareness regarding a brand offering its products or services online. Ultimately, this awareness translates into more sales and profits for the brand.
The following are a few steps & tips to improve your ecommerce marketing activities for your ecommerce brand:
Use social media
Social media is still one of the most relevant platforms to promote your ecommerce brand. Almost every brand has its own social media presence, and as an ecommerce company looking to improve awareness and sales, this avenue is a crucial one for you to explore.
An important factor to consider as an e-commerce site is that your communication needs to be quite visual in nature. This is because consumers should be able to see your products. Furthermore, adding strategic tags and a well-placed copy can enable consumers to buy what you’re selling immediately. An easy way to achieve the same is to link each item you are talking about so that consumers only have to click to reach the product’s page.
Use affiliate marketing
81% of all brands use some form of affiliate marketing or the other. E-commerce businesses can greatly benefit from the same. Affiliates are essentially individuals or businesses that can help you sell products for a commission. Thus, e-commerce websites can stand to gain a lot from getting in touch with these people or businesses.
It is essential to note that affiliates are not the same as social media influencers – however, an influencer may be used as an affiliate if they are popular enough. They generally offer a discount code to their followers in order to drive sales, which then earns them a commission from the ecommerce company.
Build a loyalty program
The key to thriving in a competitive market is having loyal customers that come back for more. A part of this can be achieved by offering a great product. However, a large part of this also comes from creating loyalty programs that incentivize multiple purchases. These programs can help you increase user-generated content (like reviews, tags on social media, or pictures and comments) referrals, and even customer retention. In order to create a customer loyalty program, you should be able to offer something they value such as discounts, freebies, and other items.
Use content to your advantage
Content is the most important part of any marketing campaign. It determines the tonality and response of your campaign in a big way. Using content to market your ecommerce store can help you reach out to your target audience and ensure that they are constantly engaged with your brand. Writing relevant blog posts is quite essential in order to have a buzzing online presence.
You should also ensure that the content on your product pages is also well optimized. Using SEO is one of the most important things that you can do in order to have a great search engine ranking that allows customers to find you.
Encourage your users to leave reviews
Customers do not trust most companies, especially if they are new to them. They rely heavily on reviews and feedback left by other like-minded individuals, which is why they serve as great marketing tools for your ecommerce store. Reading positive reviews can help drive up your sales significantly. Thus, you should always encourage your customers to leave a review.
Sending a follow-up email after the product has been delivered can encourage them to do so. While sometimes reviews will not go your way, you can still take that as a learning opportunity to understand what consumers think need to be improved regarding your products or services.
Use email marketing
Email marketing is a great way to maintain contact with your customers and remind them that you exist. As customers must log into accounts in order to purchase items from ecommerce websites, these brands easily end up with a great database of information. This database or set of leads can help you significantly. As part of your ecommerce marketing campaigns, you can use it to send promotional emails and reminders to your existing clients. Sometimes, a little nudge can go a long way. Ensure that your emails are well crafted and interesting.
Working with a digital marketing agency that offers ecommerce marketing is one of the best ways to ensure that your ecommerce website employs the right strategies. When speaking to a marketing agency, always remember to be clear about what you want your campaign to do. Being able to communicate your goals with the agency is one of the best ways to ensure they come up with campaigns and ideas that suit your needs perfectly.
Contact us to know how we can help your brand emerge first among a multitude of competitors.