Before defining which advertising channel you want to use, consider the result you would like to get from your efforts. Some of you may know and some of you might not, but Google Ads and Facebook Ads are completely different and you can’t expect similar results from both.
As we know, Google Ads is an utmost network on any marketer’s list when it comes to driving sales, while Facebook Ads are more useful for reaching the audience and building brand awareness. In other words, we can say, if you want to target an audience for sales then Google Ads is an ideal platform for you. But if you want to put a dent on your user’s minds so they can remember your brand for a longer time or remarket them, Facebook Ads would be a better option.
Despite which advertising platform you use, consider the contrasts between two and how they will benefit your business objectives. Before you choose, we should jump into what exactly Google Ads & Facebook Ads are and how they can improve your business.
Google Ads –
Google Ads was designed to generate new leads and sales based on your business goals. With Google Ads, traffic is on the basis of keywords which are the foundation of search engines. Keywords trigger ads and drive the user to your business via ads.
Other than search-based ads that show up in Google, there are other formats by which advertisers can convey their message to the potential audience.
Google Display Network (GDN) provides targeted image-based ads on Google partnered websites or the websites who opted-in for Google AdSense. The GDN is triggered on the basis of demographics, in-market, audience affinity, and based on user’s browsing history. GDN is a great source to finding customers who are already the audience of similar services and products you are offering.
Facebook Ads –
Facebook Ads is an extraordinary platform for building brand awareness and reaching more people and can produce incredible results for brands promoting products and services. Businesses adopt cost-effective Facebook Ads to market their products in the highly targeted niche.
You can run different types of advertisements on Facebook Ads. They fit in flawlessly on Facebook’s news feed and don’t appear to be something different.
Facebook Ads are a very effective platform for identifying the new audience and targets them effectively. It’s a great platform to generate new followers and build a community.
Google Ads vs. Facebook Ads
On a network level, Google and Facebook are extremely different from one another, so it is critical that you learn what is distinctive between them. Let’s look at the broad comparison:
Google Ads can be classified into two systems, the Search Network, and the Display Network. Facebook is just a display network.
While Google Ads can place ads on Search Engine Results Pages (SERPs) and on any site that has made advertisement space accessible for Google’s utilization through its AdSense program, Facebook Ads only show up on the Facebook network. Generating more than 2.2 billion monthly users, Facebook’s traffic is certainly not a number just to watch. As the biggest and most famous internet-based platform, there is a great deal to achieve new consumers or prospects through Facebook Ads.
In Google Ads, primary targeting is based on the keywords and these keywords are responsible for triggering ads on search pages. Google Ads targeting is more precise because we can control the delivery of ads on the basis of keywords match types (broad, broad modifier, phrase, exact match). So before jumping on to the conclusion, you must find the right keywords for your business. You can also target on the basis of user past and present audience behavior. Remarketing and concept of a similar audience are also available in the Google Ads and can help you grow your brand audience.
However, Facebook Ads targeting is on the basis of interests and demographics. We can remarket on the basis of website pixel and customer data. It can also be used as a lookalike audience to expand the horizon. Facebook ads targeting never guarantees targeted users because audience behavior overlaps. Moreover, we can’t track the interest or behavior bringing us desired results.
Tracking Ads is quite easy with Google Ads and can be done by adding a small piece of code on some pages and you can track user behavior with Google Analytics by connecting it with Google Ads. Facebook Ads tracking is little difficult since you need to add a tracking code on all pages. Different codes are for different events and Facebook doesn’t support any direct connection with Google Analytics.
Running Google Ads and Facebook Ads Simultaneously – Is it Beneficial?
Running ads on Facebook and Google together can actually be a profitable investment if your budget allows. Running both Google Ads and Facebook Ads will help build a marketing strategy for your business that is comprehensive and successful. Promoting your products and services on paid search and using paid social for branding can be an effective tactic which any business can incorporate into their marketing strategy.
Utilizing the two platforms together can give you a result that couldn’t have been accomplished if you had utilized one at a time.