Now that we do have powerful marketing automation and segmentation tools, your prospects expect a more personally-tailored experience based on their interests and actions. Advanced email marketing is the core of any business be it freelancing or Consultancy.
Emails have been the heart of generating leads ever since Emails came to existence, as the time passed a bigger and better database became reachable with Automation tools, the last decade or so, saw a small businesses flourish through this simple Marketing technique, the best part is that it still holds, although tools and software has made the email marketing cycle easily executable, the basics still remain the same.
Even though Email Marketing Execution became as easy as a cake walk, something remained fundamentally rooted to how it was, that is generating a dedicated list of people who are interested in your content.
In the attempt to automate or skip this tedious step, many organizations, to fast track their business growth, took to purchasing databases rather than building them.
Even today a major percentage of Businesses resort to this unethical way, we through this article would want to walk you through the things that can go wrong if you choose to follow this approach.
Domain Blacklisting
Now the Email engines like Gmail and Yahoo, follow a certain protocol of sophistication that prevents you from spamming someone too much, we will take a rough estimate on how does one’s domain end up getting blacklisted.
Imagine a scenario, where you recently bought a Database that has very little coherence with your Marketing based Emails; needless to say majority of the recipients of that database will likely mark your mails as spam.
Now the moment the percentage increases more than 2 percent, you are running a critical chance to black listed, what happens when your domain gets blacklisted? Well, Click here to know.
Random Databases only increase bounce rate and spams
If you someday choose to subscribe to purchasing a database and shooting Business emails, we’d like to tell you the people you’re competing against.
Let’s take a hypothetical character here, Brian. Brian has his own blogging platform and regularly writes on various marketing and business topics, over the years he has gained viewership and has a decent amount of followers, he lately optimized his platform by asking people to subscribe to his website so that they get regular notifications, when Brian updates a blog.
Well, needless to say Brian entire viewer base subscribed which gave Brian two very important things.
- A dedicated readership of his blogs
- A list of emails of the people who are not only readers but prospect clients.
Brian in the hope of developing his business, started to send business emails to this organically acquired database, as a result of which Brian started getting more Business calls.
The trick here is to identify the need the consumer, which was done through blogging and getting people to subscribe in the first place.
On the reverse scenario, when you purchase a database, you absolutely have no idea about the integrity and the potential need of the database. When you shoot emails to these people you are liable to be wrong on two levels.
- Ethical: Spamming or bombarding someone’s mailbox is like, pressing someone’s doorbell and running to grab their attention. You sure get their attention but only in the negative light, which is bad for business.
- Domain Blacklisting: We’ve talked enough about it already to make you understand that you DON’T want this to happen. With Email marketing automation increasing, Mail engines are even more careful about the above.
Conclusion
Generating Leads through your Database can only be possible when you know their specific interests, now there are Hit and Trial methods, but something that is advisable is to acquitre their emails and interests organically, so that you can not only cater their interests but also generate more personalized emails, that have better chance to generate leads.