Link Building has always been one of the pivotal reasons for successful online ventures. No matter how much you invest your time and efforts in optimizing your blogs or websites, link building can never be ignored. In fact, Google recently stated that backlinks are probably one of the three major factors that influence you ranking.
If you have been developing websites or working in digital marketing, you probably have some idea about link building. How it works and how much it actually helps. But with increasing competition, uniqueness and newer strategies extremely important. In this article, you are going to find some of the helpful tips and tricks to try in 2019. Let’s take a look at them.
#1 Guest Blogging
It can seem a bit boring but Guest Blogging/Posting is easily one of the best ways to increase your online footprint. It has been around for quite a while and is here to stay. But, how does Guest Blogging work?
Guest Blogging is not at all a complicated process. The first thing you need to do is look for websites or portal welcoming guest bloggers in your niche. Almost everybody uses this technique which kind of slows down the process. Guest Blogging websites often see heaps of pending requests lining up. To avoid mainstream approach, you can also simply contact other websites in your niche. If you develop quality content, plenty of websites will be willing to publish your content.
But guest posting is not what it used to be. Getting a genuine link placement is harder than ever. Also, some website with good domain authority has started asking for payments to publish guest posts.
Also Read, How to Generate Leads with Guest Blogging.
So how to source good websites within the target niche?
To do that, you can use Content Explorer by Ahref. It is a mini search engine integrated into Ahref and makes the job simple. Once you have the prospective websites, pitch your topic and move ahead with the process.
Pro Tip – Though not an old concept, you can also contribute visual content like infographics on sites in your space. You can find more success with Guestographics (yes, that’s what Brian Dean likes to call it) than you think.
Don’t believe us? In his recent article, Tom from ghostmarketing.co.uk talked about Visual link building, where he shared numbers for an infograhic that managed to get links from over 950 referring domains. Pretty awesome, right!
#2 Link Reclamation
If you run a popular website within your niche or popular locally, people will probably be talking about you. Mentioning or referring to your website in content and also in video descriptions as well. People talking about or referring to you online gives you an opportunity to get a link. While mentioning or referring often people forgets to link back and there lies your opportunity.
Look up for your company or brand online. You can use the ‘inurl:<name/web address> to start your search. This will fill up your SERP with websites and links referring to your domain excluding your own blog. Then, make of list of the websites where you’ve found mentions. Perform a detailed search and make notes of both mentions without links and also mentions with broken links.
When done sourcing the websites, its now time to contact the manager/admin of these websites. If you do not know how to connect with the website admin you can always refer to its ‘Contact’ page. When you’ve the necessary email, write to the admin mentioning the situation.
If you do not know how to write these emails, there are plenty of demos/templates available online. You can download any of them to reach out to the admin.
#3 Trending Content
Creating a legit content with the potential of going viral is pretty hard. It is not always easy to pick the perfect topic. Creating audience and business-friendly content helps you to have command and stand out. It is also easier to build links based on this. But what to write about that actually generate some worthwhile traffic?
If you’re tired of brainstorming to come up with your own unique idea, you can take inspiration from elsewhere. Instead of racking your brain you can look into what people are talking about to plan your next content. This strategy is also known as ‘Newsjacking’.
Newsjacking is nothing bad at all. It is simply taking advantage of the current trends and topics that you use to improve and promote your own brand. But how do you efficiently get it done?
The very first thing that you would need is a good and trendy topic. To zero down on one, you can use services like Google Trends to fetch one. If you are into sports and football/soccer is your niche, ‘transfer strategies of Juventus’ or is a good example. But time is factor that you need to keep in mind.
Often these topics and trends last for a small time and before you know it the ship has sails away. Ensure you are publishing the write up maximum within a single week of the event taking place.
When you have your topic, research similar content already published online. It is important to analyze them thoroughly, they’ll give you an idea on how to design your content even better. Then go ahead, develop, publish and promote your content.
#4 Outfoxing Competitors
Regardless of the nature of your business, you’ll always have competitors. Your competitors in a way can also help you. Analyzing competitor contents in depth does help to get an idea.
You’ll see competitors investing thousands of dollars in getting backlinks and hours formulating the perfect content development strategy. But why compete with industry giants if you are working with a limited budget. It is next to impossible to get such high-quality links. But, to every problem, there always is a solution.
Thoroughly analyze content already published by your competitors. Take a close look at the types of backlinks present on the content. To analyze the backlinks, you can use programs like Site Explorer in Ahrefs. Once you have the embedded links, visit each and try to understand why these links were approved. Now if you are aware of how digital marketing works, you would be able to understand what actually granted the link.
#5 Testimonial Link Building
Testimonial based link building may seem an easy way to go about the matter because it really is. Often pretty effective and works like magic. By investing a little bit of time writing positive testimonials for other services you can get a good backlink to your homepage.
First, source some target websites offering services you can write testimonials for. While selecting target website you need to keep in mind that they are within your niche. They should also have existing testimonials from before and ensure it’s a product or service that you use. But if you are clueless about what to look for, look for tools and services that your competitors are using within the niche.
When you have the perfect websites to pitch to you need get in touch with the admins. You can use the contact form on the websites to reach out to them, while some have dedicated forms for testimonial submission. But if you are looking to pitch testimonials for backlinks to more than a few websites, you can always use tools to speed up the process. Applications like Ninja Outreach is one such trust-worthy and popular tool for the task. Then send in your pitch to the admins and wait for their reply.
Don’t know how to pitch for testimonials with backlinks? Search the web for formats and templates of how to send such messages and you’ll be all set.
Link Building in 2019 | EndNote
So, these were some probable ways that should help your website to perform better. You may write unique and in-dept quality content, but without the proper optimization, generating traffic is hard.
These are just some of the best ideas that you can use to boost your website or blogs ranking by building backlinks. There probably are more ways you can get the job done with newer strategies being developed every day.
Author Bio –
Justin Kemp is working as a Jr. content writer and blogger with Ranking By SEO. He can be seen blogging about digital marketing, SEO, SMO, PPC, etc.