Starting up a new project? Think twice before you cut down on your graphic design budget, for something “more important”. Here’s why:
A company’s brand image starts with a good logo and expands to every aspect of its business. A good design targets the audience in a functional, attractive, and professional way. It provides an instant connection of the products and services with its target audience.
Team & Workplace integrity
A company’s employees are surrounded by stationary, web pages, uniforms, publications, and more stuff with the company’s logo and other forms of branding. For a happy and healthy workplace, the employees must relate and unite under the designs that represent the company. Building brand identity starts on the inside, so the employees must be committed to the brand. A good graphic design strengthens this sense of commitment.
Professionalism & Brand Impression
It is very important for a company to make a great first impression on clients, vendors, and other entities – a logo for example only has a fraction of a second to make a first impression. A design that looks cheap leaves a bad impression of the brand and it may get difficult to break this impression and cost the company a lot of business.
Faster and Efficient Communication
The usefulness of good graphic design extends beyond a company’s logo and website. Graphic design can produce visual aids that help to communicate ideas in a better way. An informative image can transmit ideas without the need to go through a long piece of text.
Improved Workplace Productivity
Bad graphics negatively impact productivity and workplace efficiency. A website is the area of business where signs of a bad design are most likely to be observed. A practical design with useful features, such as easy navigation, legible fonts, and appropriate colors makes it easier for the clients and employees to work.
Bad designs prove to be expensive. E.g., if a company goes for a cheap design to save money, they end up getting a lack-luster product unfit for print. If the design is not ready for print, they will have to invest more in a new design, leading to a waste of time and money. However, a competent graphic design is not too expensive to produce, as it makes sure the company makes a positive impact and attracts business.