Life in a Digital Agency- Digital Marketer

DIgital Marketer

This is the seventh post of our series “Life in a Digital Agency”. The previous five in the series have covered the role of a content marketer, a graphic designer, a project manager, a SEO Expert, a Chief Technical Officer and a Quality Assurance Engineer respectively.

Disclaimer: All the words in this document are purely NOT coincidental. Any resemblance to real client or colleague is again not coincidental.

 9 am to 10 am:

Reality check time it is. I always somehow expect wonderful things while going through all the tasks completed during the previous day. But they don’t happen too often, do they?

10 am to 11 am:

This is the time to catch up with clients and answer all emails. It usually includes back-to-back calls of all the clients because either they have found one single bad thing out of the hundred good things, or they expecting us to deliver the next task by the end of conversation!

11 am to 12 pm:

I begin quickly finishing off some of my major task with a second cup of steaming hot tea on the table- with all the browsers opened with numerous tabs and multiple softwares to ease my work and slow down the laptop! These tasks usually includes ad-performances, campaign reports and so on.

12 pm to 1 pm:

This hour is the hour of decisions. The decisions, which I would take in this hour, would affect the rest of the hours especially the lunch hour! Now completely aware about the different priorities, I knock the doors of team mates and let them know that they have looked into the devils eye and will have to pay for it by devoting their hours. (Aside: Yeah, he’s a little over-dramatic).

This is usually the time our team gets together to do some brainstorming, if needed.

1 pm to 2 pm:

This is the revenge and frustration hour. On dining table, either teammates are making fun of particular clients/team mates or discussing the burning issues of the country and world (often while terribly mis-informed). Unless and until you don’t leave that spot, there is no other way you can stop that discussion. Period.

2 pm to 3 pm:

This is the time of pure silence. All eyes glued to their screen, either headphones are on or you are listening to the sound of clicks and taps as people struggle with their post-lunch lethargy. I usually use this time to finish easy tasks that don’t require a lot of mental energy

3 pm to 4 pm:

So, I roam around in the office, look at the computers of colleagues and if I don’t find my client’s task opened on their screen, then I politely tell them to complete it by end of the day anyhow. Another account manager gives me look as if I have attacked on his bait!

4 pm to 5 pm:

This is the time I realize that either I am leaving at right time or not. Inevitably, it is also spent in fretting over the tasks not completed. If the situation is bad, I try to make sure I do my part and support teammates to complete the task given.

5 pm to 6 pm:

Yeah, you see those happy faces packing their bag and calling it a day. On the other hand, this is one of the best hours of whole day because there are less people means less noise. You can focus more on your tasks and yeah internet is faaaaaaaaaaaast.

6 pm to 7 pm:

Let’s keep it classified. 🙂

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