As the second most-used search engine in the world, following Google, YouTube has certainly taken the world by storm and changed our expectations of entertainment. No matter which country you live in, you’re bound to have a list of YouTubers that you follow and love. Whether you love fashion and style, entertainment, news, or video games, you’ll find a myriad of channels offering endless content on the same.
With the year coming to a close, let’s take a look at the 10 most subscribed YouTubers in the world so that you know who to follow next.
1. PewDiePie – 102 Million Subscribers
PewDiePie made headlines in India after a very public feud with T-series, however, the YouTuber was popular long before that. The channel is run by Felix Kjellberg, who creates content that centers on gaming. While there are many gamers on the platform, PewDiePie’s sense of humor sets him apart from everyone else.
2. HolaSoyGerman – 40 Million Subscribers
Ranked second to PewDiePie in terms of subscribers, and a total of 4.11 Billion views to his name, HolaSoyGerman also offers content on video games. With a blogging format, he has won the hearts of subscribers throughout the world and is very popular.
3. Vegeta777 – 28 Million Subscribers
Run by Samuel De Luque, Vegeta777 is a Spanish channel that offers content on video games. He plays Minecraft, one on one fighting games, and adventure games. His unique insights while playing make him popular amongst fans.
4. Shane Dawson – 23 Million Subscribers
Known for his in-depth documentaries that cover the lives of popular beauty bloggers, along with his earlier work that centered on conspiracy theories, Shane Dawson is a YouTuber that had a wonderful 2019, thanks to the launch of his eyeshadow palette, the Conspiracy Palette, with Jeffree Star.
5. Ryan Higa – 21.30 Million Subscribers
Known for his sketches and great comic timing, Ryan Higa is also a popular creator on YouTube with followers from all over the world. Though he joined in 2006, he is still creating content on the platform.
6. Jenna Marbles – 20 Million Subscribers
One of the original content creators on YouTube, Jenna Marble’s has a huge channel with lifelong fans. What’s interesting is that many contemporary YouTubers cite her channel as the reason why they got into YouTube in the first place.

NEW YORK, NY – NOVEMBER 20: Jenna Marbles visits SiriusXM Studios on November 20, 2014, in New York City. (Photo by Monica Schipper/Getty Images)
7. Jeffree Star
Jeffree Star is one of the biggest names in the beauty community, with his own makeup and cosmetics line called Jeffree Star Cosmetics and YouTuber merch production and distribution company, Killer Merch. His content centers on makeup, product reviews, and drag-inspired looks.
8. James Charles – 16.4 Million Subscribers
Another make beauty guru, James Charles is often in the media for one controversy after another. His makeup skills are quite artistic, with him creating a rainbow, sunset, starry night, and cartoonish looks.
9. BB Ki Vines – 15.9 Million Subscribers
Run by Bhuvan Bam, BB Ki Vines is a very popular YouTube channel liked by millions of subscribers in India. He offers funny content and plays all roles in his sketches himself. BB Ki Vines shot to fame not just for his work, but for being one of the first Indians to blaze his trail on YouTube.
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10. Superwoman – 14.9 Million Subscribers
Superwoman, or Lily Singh, made headlines many years ago for her immense popularity. The YouTuber now has a Late Night show on NBC called A Little Late With Lilly. Unfortunately, the show seems to be tanking rather badly, however, she’s still got other achievements under a belt-like writing a book and a few successful tours.
Who will you be subscribing to in the coming year? Let us know in the comments below!
So, you see how these YouTubers created quite a buzz with their high-quality content and captured a great set of audience. Similarly, your business’ marketing needs to be different, to which a digital marketing agency can be the right choice for getting high ROI.