2023 has arrived, so if you haven’t already started getting your digital marketing plan ready for the year, now is the time. If the last two years have taught us anything, it’s that the only way to tackle uncertainty and change is by being as prepared as possible.
Digital marketing is an element of your business that needs to be carefully mapped out in advance in order for you to ensure that the basics are covered. This usually allows you the capacity to include current, real-time content and adapt your strategies on the spot as they happen.
So, with this in mind, we thought we would unpack the best ways that you can map out a successful 2023, and ensure that you scale your business in the upcoming year.
Document Your Strategy
The best way to start planning your marketing strategy is by documenting it. Not only do you want to define your goals and expectations, but you also need to highlight to your team, clients, and prospects what your future strategy looks like.
If this appears to be a daunting task, consider hiring a professional marketing agency to assist you in developing and documenting your strategy. To find the best experts for your specific needs, you can contact a few and ask them to send you a marketing proposal. In it, they should highlight their key services and offerings, their unique selling point, how they differ from competitors, and key timelines and processes.
Whether they write it themselves or use a marketing proposal template, it should be professional-looking, clear, and concise so that you can understand exactly how they can help you with your digital marketing strategy.
Automate Your Functions
The next thing to start considering is how to streamline your business. By automating your processes and operations, you can free up more time to focus on vital aspects such as brand development, research, engagement, and content.
Look at automating your sales management system, for example. Aspects of it like lead generation, contact management, calendar management, and sales prospecting can all be done from one integrated tool. ZoomInfo used to be a popular go-to for most businesses, but since they have increased their pricing structures, there have been a lot of ZoomInfo alternatives that you can pick from to integrate into your business.
The next thing to look at is automating your social media management. One of the biggest challenges companies face is the amount of time they take managing their social media. Luckily, there are a ton of great automation tools that allow you to schedule, create and upload your posts ahead of time so that you can focus on other tasks during the day.
Look out for various automation tools for the rest of your business. Once you have perfected a task or process, find a tool that can automate it so that you can look into expanding and growing another task.
Map Out Your Content Calendar
Although it is impossible to predict the future, getting your content calendar year-ready is going to be a great launching point for your brand.
We usually divide our content calendars up by weeks, months, and naturally the year. Start off with pinpointing various holidays, notable dates, and industry-specific celebrations and days. Start planning your content outlines along those. Content will start changing up for different seasons, for festive seasons, and yes, for Black Friday. So, mark these in to be prepared. These calendars can be updated as the year continues, and you can add in product-specific content, specials, product launches, and so on.
These calendars also allow you to define what is going out during the week. Depending on how many times your social posts, emails, and blogs go out, you can streamline the whole process with carefully marked days for each marketing element.
Understand Your Customers
This is something that we encourage brands to do on a regular basis. Understanding your customer is key to tailoring your offers, services, and messaging around them. Over the last two years, customers and their preferences have changed and evolved considerably.
So, spend some time remapping your customer profiles. Look at their demographics, their behaviors, and their interests. Take current trends and new products and offerings into consideration. Your customer will have changed over the last year, and you will need to adapt your strategy to continue to resonate with them.
Find out what their price points are, what they are lacking in your field, and what their new buying patterns are. From there, you can create a new strategy for them.
A new year is filled with possibility, and after the decidedly difficult environment that COVID-19 has put most businesses in, we are certain that a fresh start is incredibly anticipated. Plan as much as you can for the upcoming year, but don’t forget to leave room for change and adaptation. The years 2020 – 2022 showed us how quickly things can change.
Want to expand your brand’s digital presence and boost your business? Reach out to Dignitas Digital today! We help businesses cultivate a solid digital presence and increase their profitability with strategies that ensure growth.