We are living in a time where an enormous amount of data is published online every day.
So, how to stay ahead in this race?
The obvious answer that pops into our head is “SEO i.e. Search Engine Optimization.”
Though a lot has been written and said, however, our understanding continues to remain limited
about it. Beyond the laymen definition that it optimizes the content to help it rank higher in the
search results, there are core concepts to it that must be understood.
Starting with its meaning, Webopedia defines search engine optimization as a methodology of
strategies, techniques, and tactics used to increase the number of visitors to a website by obtaining a
high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing,
Yahoo, and other search engines.
Further, SEO is divided into two parts: On-page SEO and Off-page SEO. On-page SEO refers to the
practices that can be done on the website to improve the ranking in SERP (search engine results
pages) on the other hand off-page SEO refers to the processes that can be implemented outside of
the website to increase its visibility on the web.
Achieving the right SEO is not a one-stop destination instead its a journey. It involves applying
strategies time to time comprising of various elements. Some of them are as follow-
- Content – Content is the king in SEO ranking. The foremost advice is to avoid long sentences at any cost. Instead, write crisper three sentence long paragraphs with bullet points.
- Title Tags – The little changes makes the biggest difference. To start with use a dash in between the
keyword phrases and a pipe at the end before the name of the brand. A duplicate title tag is a complete no!
- Meta Description – The length should be around 150-150 characters. And don’t use quotes or any non-alpha characters.
To take the next step towards widening your understanding of modern Search Engine Optimization and tips to help you with your SEO strategy, have a look at the following detailed infographic by SEOTribunal.com. These modern SEO tips & insights have helped us first hand to significantly increase search visibility for a client who runs a skin clinic in Gurugram. We’ll share a detailed SEO case study of this project to help you understand how you can up your SEO game too. Till then the infographic below can prove highly helpful.