The Fall and Fall of Real Estate in the Post Demonetization Era

The Real Estate is the India’s Wall street, the shining medal in the Hall of Fame of the Open Global inviting economy from India. The market propelledby both Foreign and Domestic investors has seen a real “Rise and Fall” phase in the past two years.

Real Estate Business had all the reasons to gulp down and regulate the Indian Economy, because of the Following Reasons.

Real Estate was the Real Hubspot and was essentially too enormous a tree to fall

There are an excessive number of personal stakes in Real Estate to allow it to slip into frenzy. Government officials, land engineers, banks, NBFC have excessively invested in this Domain. Like the Wall Street in the US, India’s land industry is too huge to fall flat. Even from a pessimistic standpoint, it may see a Lehman-like fall, as a result of which the Market might see a couple of Developer Brands/ Construction Houses vanishing but there is no way the Real Estate bubble will stop from conquering the White and Black Economy of the Nation.

The Growth Story

Just 33% of India is urbanized and Prime Minister Narendra Modi has planned arrangements for building Smart Cities. We’ve seen it play out before: The IT boom in Bangalore and Hyderabad, BFSI boom in Mumbai, the decentralization of Central Business Districts and extension of peripheries (Navi Mumbai, NOIDA, Gurgaon). This cycle will play out again when monetary development triggers. When it does, we will see new framework, new urban areas and the request made by these will positively affect home costs.

From the real estate Standpoint, the Demonetization had a lot on its plate apart from just fighting Black Money and it took down what once was perceived as an unshakable column of the Indian economy.

The post-Demonetization Depression

Needless to say the ejection of old currency notes has jolted the Real Estate Market. The projected Ratio of White to Black Money in the Real Estate Transactions was estimated to be 70:30, with one proportion collapsing, the minor proportion took the hit to cover up for the Gravitated fall of the Real Estate economy. Developers expected the Purchasers to flock back to the Market with white money, but this prospect was way too optimistic, due to reasons below:

1)  The buyers have seen a significant dip in the property rates and are willing to make their transaction more sluggish in order to reap maximum economic benefits from the post-Demonetization Real Estate phase.

2)    Renting becomes the latest housing Fashion, with builder housing trending in urban areas and employment-ship becoming more distributed in terms of the Demography, the new age buyers have shown a dipping interest in owing properties, Renting becomes the new Buying.

3)    To look at the Brighter side of things some call this a “Purification Phase” the Real Estate market will at least take a year to replenish itself with money that is absent of unlawful suits.

The fall and fall of Real Estate Business

As indicated by Knight Frank, which tracks private market of eight major urban communities, Real Estate Deals fell by 44% amid October-December 2016 at almost 41,000 units. While new dispatches dropped by 61%. Mumbai saw half decrease in final quarter deals, Bengaluru 45%, Ahmadabad 43%, Hyderabad 40%, Pune 35%, Chennai 31% and Kolkata 20%. The fall could have been more extreme yet for high happy deals in October, days before the demonetization was affected.


Something that is clear from all the Real Estate Crest and Trough is that the Business owners be it small or large scale will have to Reinvent not only their selling policies but will have to adjust to the modern buyer’s mindset and will have to support this new Real Estate Campaign through Inventive and new Marketing Methods.

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