Top 10 Marketing Automation Tools in 2020

top 10 marketing automation tools 2020

A marketing automation tool is software that helps you automate your marketing efforts while saving your time and improving productivity. From email automation to nurturing leads and building relationships, automation tools can help streamline almost every aspect of your digital marketing campaigns.

These tools can help scale your marketing efforts and allows your team to do more in less time. You can easily measure your workflows and optimize your campaigns with the help of insights the tool offers.

Although automation tools are not compulsory for every business, when it comes to choosing the right one, the decision-making process can be a pretty daunting task.

Many marketers make the mistake of adopting an automation tool way before they really need it. Secondly, they don’t figure out exactly what features do they need and unknowingly opt for the all-in-one tools that not every marketer or business needs.

The whole point of weeding out the bad from the great marketing automation tools is to find the one that will work for you, not against you. It needs to have all of the options that you need or may need, so you have to think in advance.

In this article, we will talk about the top 10 marketing automation tools and will also help you in finding the right ones as per your needs.

Top 10 Marketing Automation Tools:

1. Hubspot

To become an inbound marketing expert, you need to attract, capture, track, and convert qualified leads from the discovery phase to purchase and Hubspot lets you do the same efficiently.

Hubspot is an all-in-one product that also offers the added benefit of the Sales and Service Hubs, allowing the cross-department teams to work together. Though it is a costly tool and pretty much everything that Hubspot offers can be found elsewhere at a lower cost.

hubspot marketing automation software

2. SendinBlue

Began as a transactional email tool, SendinBlue later redefined itself as a marketing automation product in 2016. Though some users may not find it visually attractive, it’s no less powerful than its competitive tools.

With its comprehensive features like email and SMS marketing, CRM, marketing automation, landing pages, Facebook ads, etc., SendinBlue is serious about becoming a major player in the market. The tool excels in terms of usability, making even the advanced features easy to learn and use.

sendinblue tool

3. Marketo

Marketo is a cloud-based marketing automation tool that covers every channel. Being a full-featured marketing software, Marketo can handle everything from online advertising to social media for all types of organizations.

Marketo offers integrated native Salesforce and other commercial CRM solutions to help keep your sales and marketing team on the same page. It is an enterprise-level marketing automation tool that can be easily scaled for different types of business requirements.

Marketo automation tool

4. Hootsuite

Created by Ryan Holmes in 2008, Hootsuite is one of the most comprehensive social media automation tools in the market. With features like content curating, scheduling, tracking, and monitoring conversions, the tool offers everything that you need to build a better social media presence.

From building your brand to delivering quality customer care service, Hootsuite allows you to connect with your customers seamlessly and keep the conversation fluent both publicly and privately.

hootsuite marketing automation tool

5. ActiveCampaign

Founded by Jason VandeBoom, ActiveCampaign offers more features and options than most other marketing automation and CRM tools. It is also the first tool to offer a visual automation sequence builder.

With having 200+ pre-build automation, email template libraries, ActiveCampaign is better than most of the automation providers in terms of features and affordability. What’s worth noting is that they constantly roll out new features to stay on atop in the market.

activecampaign automation tool

Also read: 5 Tips for Creating an Iconic Digital Marketing Campaign

6. ConvertKit

ConvertKit is a tool primarily designed for bloggers and content creators. It allows users to send textual emails to increase engagement. Though it is quite affordable, it is only suitable for businesses that are into creating and marketing content online.

Being a great tool for beginners who are looking to understand the basics of marketing automation, ConvertKit is one of the simplest automation tools in the market.

ConvertKit email marketing tool

7. Mailchimp

Mailchimp is one of the original email marketing tools, but now it is in the process of growing from an email marketing tool to a full-featured marketing automation tool.

Though their expanding features are yet to be fully tested, the tool offers a great experience in managing various email marketing campaigns, ad channels, and more through a unified dashboard.

mailchimp email marketing

8. Constant Contact

Constant Contact is an email marketing automation tool designed to help small businesses reach new heights. You can easily create automated trigger campaigns, collect new emails, and automatically send them a segment of follow-up messages.

With its image management feature, the tool has made adding images to your emails so easy. Its social media marketing feature includes one-click editing, easy social integration, and comprehensive tracking to help you take your campaign to a new level.

constant contact marketing tool

9. Buffer

Buffer allows you to save your time and manage all your social media in one place in a simpler way. Every time you want to share your content out, you can add it to your buffer, which then allows you to schedule and tailor each content according to the social channel before publishing it.

Also known as Bufferapp, the tool also offers social media reporting and monitoring functionality where you can see how your posts are performing. They also have a browser extension to compose new posts from any webpage, which is great.

buffer tool

10. CoSchedule

CoSchedule is another social media management tool that comes with direct integration with WordPress. It allows you to stay super organized all the way from creating to publishing on social media.

Along with that, CoSchedule offers analytics and suggestions to help you understand what resonates with your audience. Managers can proactively create weekly schedules for the entire team and get an update when the tasks are completed.

CoSchedule social media marketing tool

Final Thoughts

Now that more and more brands and marketing companies are looking to automate their operations, it is crucial to understand your unique requirements when choosing the right tool. With the help of marketing automation tools, you can easily turn valuable insights and analytics into actionable data that drive results.

Want to expand your brand’s digital presence and boost your business? Reach out to Dignitas Digital today! We help businesses cultivate a solid digital presence and increase their profitability with strategies that ensure growth.

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