Top 10 Social Media Failures of 2016

  1. #itsgoodtobeagirl by Vera Bradley- This campaign was a complete flop because of a wrong strategy. The fashion brand asked customers to share why they like being a girl. Responses were mixed. Some of the publishedstatements, such as “That moment when a gentleman offers you his seat,” and “Being able to hang out with the boys but still be treated like a lady” did not resonate. Vera Bradley’s efforts to connect with young girls is well-noted, but their execution flawed. Not all women want to accessorize. Not all women belt their favorite song lyrics.
#itsgoodtobeagirl by Vera Bradley

#itsgoodtobeagirl by Vera Bradley

  1. Coca-Cola in Russia- Coca-Cola sent out a tweet featuring a cartoon with a snow-covered map of the country.The map was outdated, omitting Kaliningrad, which was annexed following World War II. Russian patriots were not happy with the company, as they posted pictures pouring the soft drink into toilets with the hashtag #BanCocaCola.
Coca-Cola in Russia

Coca-Cola in Russia

  1. Blunder by DC Comics- It is always good to do some research and later make a post. DC comics really didn’t know what language is spoken in Pakistan and instead of Urdu they mentioned Pakistanian. Users were really quick to point our DC’s ignorance.
Blunder by DC Comics

Blunder by DC Comics

  1. “White makes you win” by Seoul SecretSeoul Secret, a beauty brand, thought the campaign “White makes you win” promoting skin-lightening cosmetics was a good idea. The company sent out a tweet referring to the campaign along with a video of actress and singer Chris Horwang talking about her career and how her white skin helped her to be so successful. It’s not really a shocker that the ad wasn’t well received.
White makes you win by Seoul Secret

White makes you win by Seoul Secret

 

  1. MVT Australia’s Humorous Tweet Went Wrong- When America Ferrera and Eva Longoria were on stage at the Golden Globes, MTV Australia sent out an astonishing offensive tweet, asking “Where are the English subtitles?” The Apology was done later but the crowd wasn’t satisfied and another apology was issued.
MVT Australia's Humorous Tweet Went Wrong

MVT Australia’s Humorous Tweet Went Wrong

  1. Wrong Mention by @TotalBeauty- Total Beauty, an online publication, learned the hard way after it somehow confused Whoopi Goldberg and Oprah Winfrey in a tweet. Both are high on the list of people and we should not make them upset.
Wrong Mention by @TotalBeauty

Wrong Mention by @TotalBeauty

  1. An insensitive tweet by National Republican Senatorial Committee (NRSC)- In March, NRSC sent out a tweet saying Tammy Duckworth doesn’t “stand up” for vets. However, there’s a really big problem with this since Duckworth lost her legs while serving in Iraq. She even came back and worked as an assistant secretary in the Department of Veterans Affairs. To make matters worse, the tweet was posted on International Women’s Day.
An insensitive tweet by National Republican Senatorial Committee (NRSC)

An insensitive tweet by National Republican Senatorial Committee (NRSC)

  1. Racist Tweets by Microsoft’s AI Twitter Bot- When Microsoft made and AI Twitter Bot, it was designed to learn from its users through conversation.A person named Tay, turned into a huge racist jerk in less than a day.Hence Microsoft’s research team had to delete all the tweets and put the project on hold.
Racist Tweets by Microsoft's AI Twitter Bot

Racist Tweets by Microsoft’s AI Twitter Bot

  1. Rhode Island tourism video features Reykjavik, Iceland- When you are about to make a new promotion, it is always important to put the same in the promotion video.
    The Rhode Island Commerce Coporation made a promotional video but later realized that something went wrong. Viewers saw Iceland on a Rhode Island video. Confusion was created  after folks watched the video. However, it didn’t take long for officials to accept their mistake and issued clarification.
Rhode Island tourism video features Reykjavik, Iceland

Rhode Island tourism video features Reykjavik, Iceland

  1. The U.S. State Department thinks tourists are ugly- Sometimes little kids make up really bad jokes that don’t make sense. And then they’re so delighted with said joke that they’ll tell it roughly zillion times in a row. This was kind of like that. Except instead of a joke, it was a Twitter hashtag. And instead of a little kid, it’s the U.S. Department of State, which started using the tag #springbreakingbadly on outlandish travel warnings with something that felt a little bit like glee. The one that whipped the Internet into a frenzy, was this:
The U.S. State Department thinks tourists are ugly

The U.S. State Department thinks tourists are ugly

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