Top 10 Utility Apps for Marketers
Sure, your phone comes with a calculator and flashlight. But there are loads more useful practical apps that add versatility and utility. Measurement tools and construction calculators for the DIY minded apps for adding flashlight functionality to your android, first aid manuals, barcode scanners and more.
1) Google Translator: turns your device into a universal translator, combining tried and tested text and verbal translations with new visual translations that allow you to use your Smartphone camera to translate text and signage between a variety of languages.
2) Google Maps: which delivers a ton of features such turn-by-turn driving directions, commute directions for more than 15,000 towns and cities, traffic reports, Street View previews and comprehensive location search.
3) Hootsuite: Hootsuite is a platform for managing social media, created by Ryan Holmes in 2008. The system’s user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Google+, YouTube, and many more.
4) Sprout Social makes social media management, advocacy and analytics software for businesses. Sprout helps brands communicate with customers on social channels, collaborate across teams and measure the effectiveness of their efforts.
5) Google Analytics: Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account. Google bought Urchin Software Corporation in April 2005 and used that company’s Urchin on Demand product as the basis for its current service.
6) Google Adwords: It is an online advertising service where advertisers pay to display brief advertising copy to web users. Google AdWords’ system is partly based on cookies and keywords predefined by the advertisers. Web pages from Google and from partner websites are designed to allow Google to select and display the advertising copy selected. Advertisers pay when users divert their browsing to seek more information about the copy displayed, and partner websites receive a portion of the income that is generated.
7) BuzzSumo: Buzzsumo allows you to find the most shared content on a given topic/keyword or from a specific domain. You can choose the type of content you want (article, Infographics, videos, etc.) and you can sort results by major social network.
8) Hubspot: A company based in Cambridge, Massachusetts that develops and markets software products for inbound marketing. It was founded by Brian Halligan and Dharmesh Shah in 2006. Its products and services aim to provide tools for social media marketing, content management, web analytics and search engine optimization.
9) Google Trends: Google Trends is a public web facility of Google Inc., based on Google Search, that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages. The horizontal axis of the main graph represents time (starting from 2004), and the vertical is how often a term is searched for relative to the total number of searches, globally. Below the main graph, popularity is broken down by countries, regions, cities and language.
10) Quora: Quora’s mission is to share and grow the world’s knowledge. A vast amount of the knowledge that would be valuable to many people is currently only available to a few — either locked in people’s heads, or only accessible to select groups.