What are the Types of Anchor Text and How to Optimize Them?

types of anchor text

SEO can be a complicated subject with thousands of little aspects. One of those aspects is the anchor text. An anchor is a piece of text that you click to navigate from one online destination to another; it physically connects two separate sites on the internet.

The anchor text, sometimes known as a link label or link title, is the physical form of a link to site visitors. It connects two websites on the web, yours and the source’s so that clicking on it will transport you from the source to the destination.

Types of Anchor Text:

1. Anchors that exactly match

This indicates that the link label is the same as the focus term targeted by the page to which you’re connecting. When the anchor “link building services” takes the reader to a website about link building services, it’s an exact match.

2. Anchors for partial or phrase matches

In this example, the link title is a keyword variant that, in most circumstances, matches the text more naturally than exact-match versions. Based on the above anchor text example, the version “backlink packages” can be used in lieu of “link building services” as an anchor.

3. Branded anchor texts

The anchor texts where a brand name is utilized. For instance, Moz may refer to a post on the Moz Blog using its brand name. Or, in case of outbound links, the anchor text is the same as the site name to which the link leads.

4. Naked hyperlink

A hyperlink where a URL is used as an anchor text. ‘www.moz.com,’ for example, is a naked link anchor.

5. Generic ones

These are the anchor texts that are typically used for adding call-to-actions and don’t include any text referencing a keyword. An example includes “click here” or “learn more.”


Ways to Optimize Anchor Texts:

1. Always provide some variety

If you constantly seek an exact match, Google’s spam filter will kick in and you will be penalized. If you just link to brand names, you’ll probably get a similar result. We’ve discovered that utilizing your own distinctive and diverse approach is ideal when it comes to establishing a plan for anchor texts that boost SEO.

2. Don’t include links to spam websites

Backlinks or votes of confidence from other websites are used by Google to rank web pages. In principle, you may earn links from any site or send link juice to it. However, it is preferable to deal with a trustworthy source to prevent being fined.

3. Test and monitor your anchor text

It will take some work to track how you utilize anchor texts on your site, but it is the only way to see how they influence your SEO over time. This tool will prompt you to enter information about your content, such as the URL, page title, brand name, and keywords.


As long as your anchors are contextually relevant, they will provide a favorable signal to Google’s crawlers. It’s also a good idea to put your own variation plan into action depending on your results.

In terms of discoveries, employing tools such as Anchor Text Categorizer and SEMrush will guarantee that you don’t overlook any significant modifications to your efforts for optimizing your anchor texts.

Want to expand your brand’s digital presence and boost your business? Reach out to Dignitas Digital today! We help businesses cultivate a solid digital presence and increase their profitability with strategies that ensure growth.

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