At the moment, social media is the number one daily activity among people in the US. Additionally, more than 4 billion people around the world use social media, and 93% of marketers use social media to promote and grow their brands.
Obviously, social media is getting bigger and if you’re not marketing your business on it, you’re likely missing a big portion of potential customers. So, whether you are about to join the social media bandwagon or just want to refresh your strategy, the following 4 simple tips will help you make the most of your social media marketing efforts.
1. Identify the Best Social Platforms
The first question is: Which social media channels should you choose? In general, you should opt for the ones where your audience is present. According to research, Facebook has almost 2.85 billion active monthly users across every age group, which makes the platform a great place to start.
Facebook is the best choice if your goal is to generate leads or boost brand awareness. If, on the other hand, your goal is to broaden your network of professionals and influencers, Twitter and LinkedIn might be the best options. If your audience consists of younger people, you should opt for Instagram and TikTok.
TikTok is one of the newest social media sites that has skyrocketed in popularity in the last couple of years. However, in order to use it to its fullest potential, you need to get TikTok followers that actually care about your brand and what you have to say. Some of the tactics that will help you achieve this include using hashtags effectively, cross-promoting your videos, creating and participating in challenges, and using a TikTok growth tool, among other things.
2. Build Brand Awareness
When it comes to building brand awareness on social media, there are two components that could help you achieve success.
First, you need to continually communicate your organization’s vision to your audience. You can use social channels to share compelling customer experience stories, allow a sneak peek into your product development process, and so on.
Second, consider creating a reward program that will involve various ways to engage with your target audiences, such as surprise rewards, cashback, or competitions. With tactics like these, you can create a holistic social media strategy that allows you to engage with your clients in different stages of the buyer journey and provide them with information to help them make the right purchasing decision.
3. Create Great Content
The success of your social media strategy largely depends on the content that you’re posting. Luckily, you can choose from a number of content types such as blogs, videos, infographics, tweets, etc.
Experiment with different content formats to see which ones work best for your target audience, but always make sure your content is of high quality and captures your potential customers’ attention. Pay attention to your follower demographic on each social media channel in order to be able to publish content that appeals to them.
You should also consider taking advantage of user-generated content. This type of content is one of the most effective ways to promote your products or services simply because people trust others more than they trust branded advertisements. It’s a form of social proof that can help position your brand as trustworthy. In fact, over 50% of people say that visual user-generated content is more impactful than a brand’s own videos or images.
4. Engage With Your Audience
What makes social media marketing different from other forms of advertising is the fact that it allows you to show your values and personality. You can easily engage with your audience by replying to comments, concerns, and questions. These days, consumers often take to social sites to get in touch with brands and they expect prompt answers. Being there for your audience is a very effective way to increase trust and build loyalty.
Another way to increase your engagement levels is to create an influencer marketing campaign. Research has shown that for every dollar spent on influencer marketing, brands generate over five times as many engagements as paid advertising.
Nowadays, businesses of all sizes are using social media platforms for promoting their products and realizing their goals. Now is the best time to boost your social media marketing efforts in order to drive better results for your business. The 4 tactics outlined in this article are some of the most effective ways to increase social selling, improve branding, and grow your business.
Want to expand your presence on social media? Get in touch with our team of social media marketing experts at Dignitas Digital and learn more about your target audience!