Wix or WordPress – Which One Is Best For SEO?

When it comes to SEO, the two most tough competitors are Wix and WordPress. Both of them stand out in different aspects. SEO, an acronym to Search Engine Optimization, is actually the skill of getting one’s website ranked higher in search engine results and increasing the quantity and the quality of traffic to their website. The platform chosen directly impacts the SEO capabilities and the results. Let us first understand both Wix and WordPress individually.

WIX

Wix is a website builder which offers website building tools and hosting in one place. It is an internet hosting company that makes it easier for those users to build their own websites who do not have any prior knowledge of coding. There are a huge number of templates available which can be customized.

Features:

• Customizable designs and templates
• Free and reliable hosting
• Optimized mobile view
• One-pager
• Image editor
• Free fonts
• HTML embedded
• Page protection
• Automatic blog styling
• Live chat
• Financial, communication and marketing tools
• Site analytics – google analytics

WORDPRESS

WordPress is a standalone content management system (CMS) that lets users build websites or create blogs. It stores content and enables the users to create and publish web pages.

Features:

• Easy website content management
• Unlimited pages, posts, products, and so on
• Integrated news and blog posting
• Flexible post scheduling
• Easily restorable deleted page contents
• Website portability
• Addition, editing, or removal of additional editors is easy
• Managed website security
• Stable and reliable
• Automated backups
• Diversified infrastructure

After getting a little bit of knowledge about both of them and their features, let’s see the comparison between them.

High uptime guarantee

It refers to how long the site is accessible to the audience. If an audience visits any website and sees that the uptime guarantee is down, he/she will go for another website. As compared on the basis of this parameter, WordPress has an uptime guarantee of 99.95% whereas that of Wix is 99.8%.

Server speed

What most irritates the audience is the slow website. If a website takes too long to load, the audience will definitely leave the site and never convert come back again. As far as server speed is concerned, WordPress overtakes Wix.

SSL support

Having an SSL (an HTTPS in the URL) to a website tells Google that the website can be trusted. This is one of the major points of concern for getting a good ranking in SEO. Both WordPress and Wix offer SSL support.

Off-page SEO tools

With Wix, there comes an SEO Wiz tool that provides planning and strategies to improve SEO on one’s website. One can get help with keyword research, Google Analytics, and Google Search Console. If one is new to building websites or SEO, this tool can be of great advantage. With WordPress, it is necessary to install (free) plugins to get the off-page SEO help one needs. One can use plugins like Yoast, which helps to write in an SEO-friendly way and integrate with Google Analytics and Google Search Engine through other plugins. Since it is not built into WordPress, it serves as a better option if one is more comfortable building websites and SEO in general.

On-page SEO

Wix and WordPress, both are good options for on-page SEO and allows the users to create meta titles, meta descriptions, headings, subheadings, custom URLs, and image alt text.

XML sitemap

XML Sitemap makes it easier for the search engines to crawl one’s website and learn more about its structure, which also helps in its SEO ranking. WordPress and Wix, both of these offer this feature, but it is a bit easier to use with WordPress. One can install a plugin to create sitemaps and automatically submit them to Google.

Custom coding

One of the biggest advantages of Wix or WordPress is that they are easy to use and create eye-catching websites. But, sometimes one needs to hard code something into the site or edit existing code. Wix offers the HTML Code feature, which is really difficult for beginners to use it. With WordPress, it is easier to edit or change code for individual pages on one’s site.

Mobile optimized site

Both WordPress and Wix offer this feature. To have one’s website ranked higher in search engines results, this feature also plays a major role. The drag and drop feature of Wix lets the user edit the mobile site to ensure everything looks good. In the case of WordPress, plugins can be used to optimize mobile responsiveness and mobile view.

So, from the above comparisons, it depends on you to choose out of Wix and WordPress in accordance with what you are looking for. If you are a beginner and do not know much about SEO, Wix can be your preference as you want to access the very basics. But, if you have some knowledge of SEO and want to bring a targeted audience to your website, WordPress would be a great option as it has advanced features.

Dignitas Digital is a digital marketing agency that helps brands scale their online business using paid and organic marketing strategies. Want to grow with us? Reach out to us or shoot us an email at contactus@dignitasdigital.com.